HETCASH ADVERTISING
  • General Question
    • Introduction to HETCASH
    • What ad formats does HETCASH support?
    • How does HETCASH connect with partners?
    • What types of advertisers can use HETCASH?
    • How many publishers does HETCASH have?
    • What is the minimum budget required to start advertising with HETCASH?
    • How do I create an advertising campaign with HETCASH?
    • What targeting options are available with HETCASH?
    • Can I track the performance of my campaigns?
    • Does HETCASH support mobile advertising?
    • What payment methods does HETCASH accept?
    • Is there a support team available to help with my campaigns?
    • How are ads priced on HETCASH?
    • What are native ads and how do they work?
    • How do push notifications work as an ad format?
    • Can I use HETCASH for adult advertising?
    • What is the process for getting started with HETCASH?
    • How can our network integrate with HETCASH via ORTB/XML?
    • What are the benefits of connecting programmatically with HETCASH?
    • What technical requirements must be met to connect with HETCASH programmatically?
    • What types of ad inventory are supported through programmatic integration with HETCASH?
    • How does HETCASH ensure the quality and compliance of ads served programmatically?
  • Publishers Help Center
  • How can I change my payment details?
  • What are Hetcash payout frequency and thresholds?
  • What are the fees for wire transfers
  • Traffic quality and Website Content Restrictions
  • Can I set a passback tag on my placement?
  • No, it can’t. A different email must be supplied for each account.
  • How to add the tags to your website
  • What traffic can Hetcash monetize?
  • How many ads can I show per one webpage?
  • How long does it take to receive payments from a wire transfer?
  • Hetcash: Example Tags
  • How can I improve my eCPM?
  • Not seeing ads?
  • What does IBAN mean in the payment details section?
  • What are the average CPM rates per country?
  • HETCASH Smartlinks FAQ
    • What are HETCASH Smartlinks and how do they work?
    • Can I buy traffic from any network and use HETCASH Smartlinks?
    • How can I earn money by buying and selling traffic using HETCASH Smartlinks?
    • How do I monetize my own traffic using HETCASH Smartlinks?
    • What are the payment models and rates for HETCASH Smartlinks?
    • Additional Benefits of Using HETCASH Smartlinks
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Can I set a passback tag on my placement?

Can I set a passback tag on my placement?

Sometimes, we might not be able to ‘fill’ or provide ads in specific regions, browsers or operating systems, to be able to still provide you with an excellent eCPM and enable you to earn with whoever is able to fill your traffic our team can provide you with a passback tag. A passback tag is an ad tag you provide to us that gets used in the event Hetcash ads aren’t available at your specified configuration or the bids of the ads we are able to match are below what you’d like to be paid for per impression ('floor bid'). A passback (or alternate/ default) tag can be an ad tag that you received from any other online ad provider that you work with. For instance, if you already have a relationship with Adsterra or PropellerAds, you can give us that ad tag. If Hetcash can’t find an ad at your specified configuration, we will serve your ad using one of the other tags. Hetcash enables you to add tags with “passback” functionality for your placement. To request a passback tag added to your placement, please contact support@hetcash.com The MACROS available for passback tags are below: {pub_zone} - Publisher zone id {subid} - Publisher subid {pub_url} - Referrer URL, (urlencoded) {pub_domain} - Referrer domain, (urlencoded) {pub_redirect} - click redirect URL, (urlencoded, passed from pub tag parameters) {pub_*} - Custom publisher macros passed from tag parameters, (urlencoded) {cachebuster}

PreviousTraffic quality and Website Content RestrictionsNextNo, it can’t. A different email must be supplied for each account.

Last updated 11 months ago