How are ads priced on HETCASH?

Ads on HETCASH are typically priced on a cost-per-mille (CPM) or cost-per-click (CPC) basis, depending on the ad format and campaign settings. CPM pricing means you pay a set amount for every 1,000 impressions your ad receives, while CPC pricing means you pay for each click on your ad. The choice between CPM and CPC can be influenced by your campaign goals, whether you are aiming for brand awareness (CPM) or direct response and conversions (CPC).