HETCASH ADVERTISING
  • General Question
    • Introduction to HETCASH
    • What ad formats does HETCASH support?
    • How does HETCASH connect with partners?
    • What types of advertisers can use HETCASH?
    • How many publishers does HETCASH have?
    • What is the minimum budget required to start advertising with HETCASH?
    • How do I create an advertising campaign with HETCASH?
    • What targeting options are available with HETCASH?
    • Can I track the performance of my campaigns?
    • Does HETCASH support mobile advertising?
    • What payment methods does HETCASH accept?
    • Is there a support team available to help with my campaigns?
    • How are ads priced on HETCASH?
    • What are native ads and how do they work?
    • How do push notifications work as an ad format?
    • Can I use HETCASH for adult advertising?
    • What is the process for getting started with HETCASH?
    • How can our network integrate with HETCASH via ORTB/XML?
    • What are the benefits of connecting programmatically with HETCASH?
    • What technical requirements must be met to connect with HETCASH programmatically?
    • What types of ad inventory are supported through programmatic integration with HETCASH?
    • How does HETCASH ensure the quality and compliance of ads served programmatically?
  • Publishers Help Center
  • How can I change my payment details?
  • What are Hetcash payout frequency and thresholds?
  • What are the fees for wire transfers
  • Traffic quality and Website Content Restrictions
  • Can I set a passback tag on my placement?
  • No, it can’t. A different email must be supplied for each account.
  • How to add the tags to your website
  • What traffic can Hetcash monetize?
  • How many ads can I show per one webpage?
  • How long does it take to receive payments from a wire transfer?
  • Hetcash: Example Tags
  • How can I improve my eCPM?
  • Not seeing ads?
  • What does IBAN mean in the payment details section?
  • What are the average CPM rates per country?
  • HETCASH Smartlinks FAQ
    • What are HETCASH Smartlinks and how do they work?
    • Can I buy traffic from any network and use HETCASH Smartlinks?
    • How can I earn money by buying and selling traffic using HETCASH Smartlinks?
    • How do I monetize my own traffic using HETCASH Smartlinks?
    • What are the payment models and rates for HETCASH Smartlinks?
    • Additional Benefits of Using HETCASH Smartlinks
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  1. General Question

What are native ads and how do they work?

Imagine you're browsing an article about the latest travel destinations. Suddenly, you see a snippet about a hidden beach paradise nestled between two paragraphs. It appears to be part of the article, complete with captivating imagery and a compelling description. But wait, a discreet "Sponsored" label reveals it's actually an ad. That's the essence of native advertising.

How Native Ads Blend In:

  • Matching the Look and Feel: Native ads are designed to seamlessly integrate with the surrounding content. They mimic the format and style of the platform they appear on, whether it's an article on a news website, a social media post, or a search engine result.

  • Examples of Native Ads: There's a wide variety of native ad formats:

    • In-feed ads: These ads appear within the natural flow of content, like sponsored posts within your social media feed.

    • Recommendation widgets: These are often seen on e-commerce sites or content platforms, suggesting related products or articles that might interest you.

    • Promoted listings: These can appear in search results or directory listings, often highlighted subtly to indicate they are paid placements.

Benefits of Native Advertising:

  • Non-Disruptive Experience: Unlike traditional banner ads, native ads are less intrusive, offering a smoother user experience. Users are more likely to engage with content that doesn't disrupt their browsing flow.

  • Increased Engagement: By mimicking the surrounding content, native ads can grab user attention more effectively. The user might not immediately perceive it as an ad, leading to higher click-through rates and engagement.

  • Targeted Reach: HETCASH goes beyond just offering native ads. They consider:

    • Targeting by Verticals: This allows you to focus on specific industries, such as travel (in the example above) or finance, fashion, etc. By targeting users interested in a particular niche, your native ads become even more relevant and engaging.

    • Targeting by Offers: HETCASH lets you target users based on the specific offers you're promoting. Imagine you're advertising a budget-friendly travel package. You can target users who have shown interest in travel deals or budget vacations, increasing the likelihood of conversion.

Overall, native advertising offers a strategic approach to reach your target audience in a more subtle and engaging way. By combining native ads with HETCASH's targeting capabilities by verticals and offers, you can significantly increase the effectiveness of your advertising campaigns.

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Last updated 11 months ago