How does HETCASH ensure the quality and compliance of ads served programmatically?

• HETCASH employs several measures to ensure the quality and compliance of ads served programmatically:

  • Ad Review Process: All ads go through a stringent review process to ensure they meet quality standards and comply with legal regulations.

  • Fraud Detection: Advanced fraud detection systems are in place to identify and prevent fraudulent activities.

  • Brand Safety: Tools and protocols to ensure that ads do not appear alongside inappropriate or harmful content.

  • Privacy Compliance: Adherence to privacy laws such as GDPR and CCPA, ensuring user data is handled responsibly.

  • Performance Monitoring: Continuous monitoring of ad performance to ensure optimal delivery and user engagement.