HETCASH ADVERTISING
  • General Question
    • Introduction to HETCASH
    • What ad formats does HETCASH support?
    • How does HETCASH connect with partners?
    • What types of advertisers can use HETCASH?
    • How many publishers does HETCASH have?
    • What is the minimum budget required to start advertising with HETCASH?
    • How do I create an advertising campaign with HETCASH?
    • What targeting options are available with HETCASH?
    • Can I track the performance of my campaigns?
    • Does HETCASH support mobile advertising?
    • What payment methods does HETCASH accept?
    • Is there a support team available to help with my campaigns?
    • How are ads priced on HETCASH?
    • What are native ads and how do they work?
    • How do push notifications work as an ad format?
    • Can I use HETCASH for adult advertising?
    • What is the process for getting started with HETCASH?
    • How can our network integrate with HETCASH via ORTB/XML?
    • What are the benefits of connecting programmatically with HETCASH?
    • What technical requirements must be met to connect with HETCASH programmatically?
    • What types of ad inventory are supported through programmatic integration with HETCASH?
    • How does HETCASH ensure the quality and compliance of ads served programmatically?
  • Publishers Help Center
  • How can I change my payment details?
  • What are Hetcash payout frequency and thresholds?
  • What are the fees for wire transfers
  • Traffic quality and Website Content Restrictions
  • Can I set a passback tag on my placement?
  • No, it can’t. A different email must be supplied for each account.
  • How to add the tags to your website
  • What traffic can Hetcash monetize?
  • How many ads can I show per one webpage?
  • How long does it take to receive payments from a wire transfer?
  • Hetcash: Example Tags
  • How can I improve my eCPM?
  • Not seeing ads?
  • What does IBAN mean in the payment details section?
  • What are the average CPM rates per country?
  • HETCASH Smartlinks FAQ
    • What are HETCASH Smartlinks and how do they work?
    • Can I buy traffic from any network and use HETCASH Smartlinks?
    • How can I earn money by buying and selling traffic using HETCASH Smartlinks?
    • How do I monetize my own traffic using HETCASH Smartlinks?
    • What are the payment models and rates for HETCASH Smartlinks?
    • Additional Benefits of Using HETCASH Smartlinks
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  1. General Question

What ad formats does HETCASH support?

HETCASH supports a diverse range of ad formats to cater to various advertising needs and strategies. Each format is designed to engage users in different ways, providing advertisers with multiple options to achieve their campaign goals. Here’s a detailed look at each ad format offered by HETCASH:

Pops (Pop-ups and Pop-unders)

  • Description: Pop ads appear in a new window or tab when a user interacts with a webpage. Pop-ups appear on top of the current page, while pop-unders load behind the current browser window.

  • Usage: Effective for grabbing immediate attention and driving direct responses. Commonly used for special promotions, sign-up forms, and direct offers.

  • Advantages: High visibility and strong call-to-action potential. Can significantly increase conversions when used correctly.

Push Notifications

  • Description: Push notifications are messages sent directly to users’ devices, appearing as alert-style notifications even when users are not actively browsing.

  • Usage: Ideal for timely updates, special offers, and re-engagement campaigns. These notifications can reach users across desktop and mobile devices.

  • Advantages: High engagement rates due to direct and immediate reach. Users can interact with the notification without being on a specific website or app.

Native Ads

  • Description: Native ads blend seamlessly with the content and design of the website or app they appear on, mimicking the look and feel of the platform’s natural content.

  • Usage: Suitable for content-driven marketing strategies, such as sponsored articles, product recommendations, and in-feed ads.

  • Advantages: Non-intrusive and engaging, often leading to higher user acceptance and interaction. Effective for brand awareness and storytelling.

Banners

  • Description: Banners are traditional display ads that come in various sizes and placements, such as header banners, sidebars, and footer ads.

  • Usage: Versatile and widely used for branding, product promotion, and driving traffic to websites. Can be static images, animated GIFs, or interactive HTML5 ads.

  • Advantages: Flexible in terms of design and placement. Can be tailored to fit specific campaign goals and audience preferences.

Direct Links

  • Description: Direct link ads redirect users directly to the advertiser’s landing page when clicked. These are usually text-based or button-style ads.

  • Usage: Effective for straightforward call-to-action campaigns, such as driving traffic to a specific URL or landing page.

  • Advantages: Simple and efficient way to guide users to targeted content. Reduces the steps between the ad and the conversion action.

Choosing the Right Ad Format

The choice of ad format depends on your campaign objectives, target audience, and the type of engagement you seek. Here’s how you might choose between them:

  • For Immediate Engagement: Pop ads and push notifications are great for capturing immediate attention and prompting quick actions.

  • For Content Integration: Native ads work well if you aim to blend your marketing message seamlessly with the user experience.

  • For Visual Impact: Banners are ideal for visually compelling messages that need to stand out in specific locations on a page.

  • For Direct Actions: Direct link ads are perfect for campaigns focused on driving traffic to a particular webpage or converting users directly.

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Last updated 11 months ago