HETCASH ADVERTISING
  • General Question
    • Introduction to HETCASH
    • What ad formats does HETCASH support?
    • How does HETCASH connect with partners?
    • What types of advertisers can use HETCASH?
    • How many publishers does HETCASH have?
    • What is the minimum budget required to start advertising with HETCASH?
    • How do I create an advertising campaign with HETCASH?
    • What targeting options are available with HETCASH?
    • Can I track the performance of my campaigns?
    • Does HETCASH support mobile advertising?
    • What payment methods does HETCASH accept?
    • Is there a support team available to help with my campaigns?
    • How are ads priced on HETCASH?
    • What are native ads and how do they work?
    • How do push notifications work as an ad format?
    • Can I use HETCASH for adult advertising?
    • What is the process for getting started with HETCASH?
    • How can our network integrate with HETCASH via ORTB/XML?
    • What are the benefits of connecting programmatically with HETCASH?
    • What technical requirements must be met to connect with HETCASH programmatically?
    • What types of ad inventory are supported through programmatic integration with HETCASH?
    • How does HETCASH ensure the quality and compliance of ads served programmatically?
  • Publishers Help Center
  • How can I change my payment details?
  • What are Hetcash payout frequency and thresholds?
  • What are the fees for wire transfers
  • Traffic quality and Website Content Restrictions
  • Can I set a passback tag on my placement?
  • No, it can’t. A different email must be supplied for each account.
  • How to add the tags to your website
  • What traffic can Hetcash monetize?
  • How many ads can I show per one webpage?
  • How long does it take to receive payments from a wire transfer?
  • Hetcash: Example Tags
  • How can I improve my eCPM?
  • Not seeing ads?
  • What does IBAN mean in the payment details section?
  • What are the average CPM rates per country?
  • HETCASH Smartlinks FAQ
    • What are HETCASH Smartlinks and how do they work?
    • Can I buy traffic from any network and use HETCASH Smartlinks?
    • How can I earn money by buying and selling traffic using HETCASH Smartlinks?
    • How do I monetize my own traffic using HETCASH Smartlinks?
    • What are the payment models and rates for HETCASH Smartlinks?
    • Additional Benefits of Using HETCASH Smartlinks
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  1. General Question

How do push notifications work as an ad format?

ush Notifications: Direct Delivery, Targeted Impact

Imagine you're scrolling through social media when a notification pops up on your phone. It might be an update from a favorite app, a breaking news alert, or even... an ad? Push notification ads leverage this notification system to deliver targeted messages directly to users' devices.

How Push Ads Function:

  • Opt-In Required: Unlike intrusive pop-up ads, users must explicitly agree to receive push notifications from a website or app. This indicates a level of pre-existing interest, making them more receptive to the messages.

  • Highly Visible: Push notifications appear as alerts on a user's device screen, even when they're not actively using the app or website. This high visibility increases the chances of users noticing and engaging with the ad.

  • Timely and Relevant: Push notifications are ideal for delivering time-sensitive offers or updates. Imagine a restaurant sending a discount alert during lunch hour or a travel company promoting a last-minute deal. The immediacy can prompt users to take action quickly.

HETCASH's Targeting Advantage:

HETCASH goes beyond basic push notifications by offering advanced targeting options:

  • Targeting by Verticals: Focus on specific industries relevant to your ad. For example, promote a new fitness app through push notifications sent to users interested in health and wellness apps.

  • Targeting by User Interests: HETCASH allows targeting based on user behavior and interests. This means you can send push notifications about a fashion sale only to users who have shown interest in fashion products on other websites or apps.

  • Fresh, Active Data: HETCASH emphasizes its data refresh system, claiming to update user data every 3 days. This ensures your targeting reaches active users with the latest interests, potentially increasing the effectiveness of your campaigns.

In essence, push notifications, combined with HETCASH's targeting capabilities, offer a powerful way to deliver highly relevant and timely ads directly to users' devices, driving engagement and conversions.

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Last updated 1 year ago